Mewa expands AI body measurement across Europe after 97% fit rate pilot

By AI, Created 5:13 PM UTC, May 18, 2026, /AGP/ – Mewa Textil-Service has started rolling out Esenca Sizing’s AI body measurement system across Germany, with a wider European deployment planned by the end of 2026. The move follows a pilot that hit a 97% fit success rate, signaling a faster and more scalable way to size workwear for more than 200,000 B2B customers.

Why it matters: - Mewa is replacing a slow, manual fitting process with digital measurement tools that can scale across large workforces. - The new system cuts fitting time to 2 to 4 minutes per person from 15 to 20 minutes. - Mewa can now measure more employees per visit, which matters for workwear and PPE customers with large sites and tight scheduling. - A 97% fit success rate suggests fewer returns and less wasted labor in a sector where worn or shrunk samples can distort traditional fittings.

What happened: - Mewa Textil-Service launched a company-wide rollout of Esenca Sizing’s AI-powered body measurement technology. - The deployment has started across all Mewa locations in Germany. - Mewa plans to extend the rollout to every European country where it operates by the end of 2026. - The announcement follows a pilot phase that delivered a 97% fit success rate based on Mewa’s actual return data.

The details: - Under the old process, a Customer Service Representative drove to client sites with a van of sample garments. - Employees tried on clothing individually during in-person fitting sessions. - The legacy method was crowded, depended on worn or shrunk samples, and was limited to about 40 fittings per representative per day. - Absences and subjective sizing added more inefficiency to the process. - With Esenca Sizing’s app and dashboard, Field Customer Service Representatives can measure up to 300 employees per device per day. - Multiple devices can run at the same time at larger sites. - Esenca developed custom reporting software that connects to Mewa’s control panel. - Size recommendations now flow directly into Mewa’s internal ordering systems. - Esenca Sizing serves workwear, PPE, fashion and medical customers across Germany, the UK, France, and the Benelux and Nordic regions. - Mewa is headquartered in Wiesbaden, operates 53 locations, and serves more than 200,000 B2B customers across Europe. - Esenca Sizing is headquartered in Romania and has been part of the Mewa group since 2024. - Mewa said the integration is a key milestone in its digital transformation strategy. - Esenca Sizing said the rollout is its largest deployment in the European workwear sector to date. - The company’s technology also covers hand and foot measurement through a smartphone-based platform and sizing operations software.

Between the lines: - The pilot’s 97% fit rate is especially important because workwear customers usually return only garments that cannot be worn, making return data a harder test than a simple try-on metric. - The rollout shows how workwear procurement is shifting toward faster, more data-driven sizing instead of one-off in-person fitting visits. - The scale of Mewa’s network gives Esenca Sizing a major reference case as the workwear and PPE market moves toward digital sizing. - Mewa also framed the change as a customer-experience upgrade, pairing digital convenience with personal service.

What’s next: - Mewa plans to complete deployment across all European markets it serves by the end of 2026. - More customer sites are likely to use the app-based measurement process as the rollout expands. - The companies are positioning the system as a foundation for more efficient and sustainable sizing operations in workwear and PPE.

The bottom line: - Mewa is turning a labor-heavy fitting process into a digital workflow, and the early numbers suggest the change can improve speed, scale and fit quality at the same time.