Corporate event market seen reaching $730.7 billion by 2035

The global corporate event market is projected to nearly double from $330.9 billion in 2023 to $730.7 billion by 2035, according to a new Allied Market Research report. Growth is expected to be led by conferences and seminars, virtual events, and North America’s continued market lead. Why it matters: - Corporate events are becoming a bigger business line for planners, venues, technology providers and travel-related service firms. - The market’s projected rise to $730.7 billion by 2035 points to sustained demand across conferences, seminars, trade shows, meetings and incentive programs. - Faster growth in virtual and hybrid formats suggests event spending is still shifting alongside digital adoption. What happened: - Allied Market Research said the global corporate event market was valued at $330.9 billion in 2023. - The firm projects the market will reach $730.7 billion by 2035. - The forecast implies a 7% compound annual growth rate from 2024 to 2035. - The report was released June 15, 2026. - Request the sample PDF for the report. The details: - The report defines corporate events as conferences, seminars, tradeshows, displays, incentive programs, company meetings and related commercial or professional events. - The market is segmented by event type, platform type, industry and region. - Event types include conferences/seminars, trade shows/exhibitions, incentive programs, company meetings and others. - Platform types include physical, virtual and hybrid events. - Industry segments include financial services, information technology, real estate & infrastructure, automotive and others. - Financial services is further split into banking and insurance. - Regional coverage includes North America, Europe, Asia-Pacific and LAMEA. - The conference/seminars segment held 52% of the market in 2021. - The information technology segment held 33% of the market in 2021. - The automotive segment is projected to grow at a 11.1% CAGR from 2022 to 2031. - The physical event segment held 57.5% of the market in 2021. - North America held 30% of the market in 2021. - The U.S. held the largest share in North America in 2021. - Mexico is expected to grow rapidly during the forecast period because of rising disposable income. - The report profiles 360 Destination Group, Access Destination Services, LLC, BCD Travel Services B.V., BI Worldwide, CWT, Cievents, Creative Group, Inc., ITA Group, Maritz Holdings, Inc. and Reed Exhibitions Ltd. - Buy the report for a limited-time discount. - The report also includes a purchase inquiry link: Inquiry before buying . - Allied Market Research also listed related reports on corporate luxury events, Saudi Arabia’s events industry, corporate training, revenue management and cleaning services. - The company provided social links for LinkedIn, Facebook, YouTube and X. Between the lines: - The forecast favors event formats tied to education, networking and sales lead generation, which are core uses for corporate conferences and seminars. - Digital infrastructure and hybrid delivery are likely to keep reshaping how corporate events are planned and sold. - North America’s lead and Mexico’s expected acceleration suggest the region remains a key profit center, even as growth broadens globally. - The report’s emphasis on IT, automotive and physical events signals where demand and spending are already concentrated. What’s next: - Corporate service providers may use the forecast to target higher-growth segments such as seminars, virtual events and information technology. - Event businesses are likely to keep investing in venue operations, audio-visual services and digital delivery tools. - Regional growth opportunities appear strongest in North America and emerging markets within LAMEA and Asia-Pacific. - Allied Market Research said buyers can use the report for competitive analysis, partner screening, licensing strategy and R&D planning. - More information is available through the report’s sample, purchase and inquiry links.