Shiba Park Hotel to join Japan Pavilion at IFTM Top Resa 2026

Shiba Park Hotel will exhibit at IFTM Top Resa 2026 in Paris this September as part of the JNTO Japan Pavilion, aiming to win new European business and deepen ties with international media. The hotel says the show is a key platform to raise brand awareness in France and across Europe as demand for travel to Japan grows.

Why it matters: - Shiba Park Hotel is using one of Europe’s largest travel trade shows to push deeper into the European market. - The hotel wants new tour operator, agency and media relationships that could support more inbound business from France and beyond. - The move aligns with broader demand for travel to Japan and with industry buyers gathering in one place.

What happened: - Shiba Park Hotel will exhibit at IFTM Top Resa 2026 in Paris in September. - The hotel will participate through the Japan National Tourism Organization Japan Pavilion. - Representatives from the Sales Department and Public Relations team will attend. - The hotel plans to meet European travel agencies, tour operators, buyers and media representatives on site. - The official event runs 15-17 September 2026 at Hall 1, Paris Expo Porte de Versailles in Paris, France. - The event website is official event information.

The details: - IFTM Top Resa is described as France’s largest B2B international travel trade show and France’s only trade show dedicated exclusively to tourism. - The show brings together travel agencies, tourism organisations, airlines, hotels, travel media and other tourism professionals. - The event covers leisure travel, business travel and MICE. - Shiba Park Hotel’s sales team will seek new business partnerships and strengthen existing travel trade ties. - The public relations team will build relationships with overseas travel media, including magazines, online publications and travel bloggers. - The hotel also aims to deepen collaboration with existing international journalists and media partners. - Shiba Park Hotel plans pre-scheduled meetings alongside on-site networking to expand long-term partnerships. - The hotel will showcase Shiba Park Hotel and Park Hotel Tokyo, with a focus on hospitality, locations and cultural offerings. - IFTM Top Resa 2025 drew about 4,200 visitors to the JNTO Japan Pavilion, showing strong interest in Japan as a destination. - The 2026 edition is expected to draw about 25,000 to 30,000 visitors and about 1,500 to 1,700 exhibitors. - The 2025 show had 32,000 attendees.

Between the lines: - The hotel is treating trade shows as a direct sales channel, not just a branding exercise. - By pairing sales meetings with media outreach, Shiba Park Hotel is trying to convert visibility into both bookings and earned coverage. - The focus on France suggests the hotel sees a practical entry point into wider European demand. - The library-inspired property, cultural workshops and renovated rooms give the hotel a clearer story to pitch to overseas buyers.

What's next: - Shiba Park Hotel will use the September event to build contacts that can lead to future partnerships and bookings. - The hotel expects continued international marketing as it expands brand recognition overseas. - Shiba Park Hotel says it will keep promoting authentic Japanese cultural experiences alongside hospitality for guests from Japan and abroad. - Founded in 1948, the hotel has 198 guest rooms, three restaurants, four banquet rooms and about 2,000 curated books selected by GINZA TSUTAYA BOOKS.